Today’s buyers crave compelling experiences. It’s just as true for a B2B buyer in the market for a complex product as it is for a consumer browsing a retail site. Retail e-commerce has forever changed the expectations game. B2B buyers now want the same choice, the same convenience, and the same personalization that they get as consumers. But the challenge is that most sellers are great at building and distributing products, not creating experiences.
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CPQ reinvents the buying experience
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